Summer is a highly popular time to move to a new house, with nearly 30%* of movers choosing to do so in the Summer months. So, as we come up to August (the most popular month), we thought we would give you our top tips for making the most of the letting market of summer movers.
With the days getting longer, garden space or usable outside space, is of paramount importance for summer movers. Think – drinks in the sunshine, barbecues, fun with the kids, paddling pools and more besides. Summer movers want to see how they can enjoy outside space with their families and friends in the summer sun. Are you looking to attract families with children? If so, think about the garden, is it suitable for young children? Is there soft grass or is it mainly patio? Is there a pond or area which may be unsafe? This can put off potential tenants with families, so consider how you can make this safer, or how you can address their concerns. Can you provide a table and chairs so they can visualise eating al fresco? Try to help your potential new tenants to see an outside environment which is safe, healthy and enjoyable.
Summer movers are looking for something new, something exciting and something that they can turn into a home. Think about your décor inside, and out. Inside keep colours light and neutral, lighting bright and as much natural light as you can get into the property. This will help your summer movers see the house as something which they can put their own personal stamp on (within reason). Be careful that all that natural light doesn’t show any areas which need a bit of TLC – spruce up first before you invite your potential summer movers to see it.
As the evenings are getting longer, summer movers are searching into the evenings and young professional couples may even be house hunting and visiting properties in the evenings too. Be prepared to allow your potential summer movers to visit the property out of usual working hours – especially if you’re looking for that young professional couple – as this will give you more opportunities for viewings and therefore securing your ideal tenants.
Summertime is great for reaching the summer movers market, however there are some drawbacks too. The main one is that people go on holiday – as a result moving dates can be more difficult to arrange. In addition, you might want to be going on holiday too! Make sure you know what your summer plans are and communicate clearly with any new potential tenants, so that you are all on the same page.
Summer movers with families are also on the look out for properties within popular catchment areas for local schools. Keep in mind that great schools are hard to come by and families will often move to reach the best opportunities for their children. With this in mind, when you are marketing your family home property to new summer movers, make sure that you emphasise the positives of the locality including the school. Even better – make it clear what recent OFSTED reports your local schools received and showcase what the location has to offer. Summer movers are a strong market, as we move into the summer season, make sure your property is ready. Speak with a member of our team today to arrange for your consultation to this market more effectively.